Buying a Home
Before you tour a single home, I use A.I. to compare your options against your criteria and rule out the homes that would waste your time. We start with your criteria, your budget, and the areas you want to consider.
About John Froelich A.I. Certified Agent™
Your Guide to
Westlake, Ohio Real Estate
16 years in real estate, and A.I. Certified Agent™ training through The Krem Institute of Artificial Intelligence.
FOR BUYERS Start My A.I.-Powered Home Search Find the right home faster, with A.I. plus 16 years of Westlake, Ohio insight on your side. FOR SELLERS Show Me the A.I. Listing Advantage™ See the marketing plan that puts your home in front of buyers already searching.
Featured on
John Froelich
Auctioneer of Commercial and Residential properties
YUR Better Homes, Inc
A.I. Certified Agent™ · 16 Years in Real Estate
16
Years in Real Estate
100+
Homes Sold
A.I. Certified
AGENT™
03 - The Story
Why Auctions Changed Everything
I began my auction career in 2010 and earned my real estate license in 2011. From the start, I noticed something that bothered me: most sellers were told there was only one way to sell a property. List it, put a sign in the yard, and hope the right buyer shows up.
Auctions told a different story. A defined timeline. Competitive bidding where the market decides the price. Transparent process. Seller in control from start to finish.
I decided to build a practice around both paths. Today, I help clients across Northeast Ohio choose between traditional luxury listing and real estate auction, and I walk them through every step of whichever they choose.
Ohio's housing market has seen sustained growth. The statewide median sales price reached $278,000 in May 2026, a 4.8% increase year-over-year (source: Ohio REALTORS). Nationally, the median existing-home sale price hit $440,600 in June 2026 (source: National Association of Realtors). For luxury properties in the $1M+ range, auction campaigns typically run 45 to 60 days from start to closing, compared to three months or more for a traditional listing in many markets.
Solving people's problems related to real estate and business assets means I am making a difference in people's lives, and leaving a legacy bigger than myself.
That is also why I became an A.I. Certified Agent™. Buying or selling a home takes a lot of research, comparison and follow-up. A.I. now handles more of that work, so more of my time goes to what actually matters: listening, advising and negotiating for you.
Career at a Glance
- Auction Career
- Since 2010
- Real Estate License
- Since 2011
- Assets Sold
- $20 Million+
- Homes Sold
- 100+
- Based In
- Westlake, Ohio
The Story
Every Property Has a Story. So Does Every Sale.
Real estate, estates, business assets, and specialty property don't all require the same approach. See how John Froelich combines real estate, auction, marketing, and technology experience to help sellers choose the right path.
The A.I. Certified Advantage
Same License. Very Different Experience.
I am an A.I. Certified Agent™, a designation earned through The Krem Institute of Artificial Intelligence. Here is what that adds when you work with me.
For Buyers
- Options Compared
- Fewer Wasted Tours
- Organized Due Diligence Questions
- Clear Updates
For Sellers
- A Clearer Home Story
- Stronger Listing Content Real Estate Auctions, Estate Liquidations, Commercial Auctions, Traditional Real Estate Listings
- Found Where Buyers Search
- Faster, Organized Follow-Up
What stays human: the advice, the negotiation, the honest 'this is not the right deal', and the relationship. A.I. does the research and the busywork. I do the rest.
Who I Help
Every Kind of Real Estate Decision
Every engagement starts with your goals, and the right approach is chosen for the property and the situation.
Buyers
A guided home search that compares your options before you tour.
Sellers
A marketing plan built around your property and your goals.
Investors
Auction and listing support for real estate and business assets.
Relocating
One coordinated plan from your current property to your next.
02 - Credentials
Professional Designations and Credentials
CAI (Certified Auctioneers Institute)
The highest professional designation awarded by the National Auctioneers Association, recognizing advanced education and ethical standards in auction practice.
Graduated 2015
AARE (Accredited Auctioneer of Real Estate)
A specialized designation for auctioneers who have demonstrated expertise in marketing and conducting real estate auctions.
AMM (Auction Marketing Management)
A designation recognizing proficiency in marketing strategy and management for auction professionals.
Ohio Real Estate License #2011001993
Licensed to practice real estate in the state of Ohio.
Ohio Auctioneer License #2010000128
Licensed professional auctioneer in the state of Ohio.
Track Record
$20+ million in total assets sold. 16+ years in auctions (since 2010). 15+ years in real estate (licensed 2011).
A.I. Certified Agent™
Specialized A.I.-assisted real estate training through the Krem Institute of Artificial Intelligence.
04 - Designations
Among the Top Tier
These aren't just letters after a name. CAI, AARE, and AMM designations represent advanced training held by a small percentage of auction professionals nationwide.
"The CAI designation is the premier professional designation for auctioneers, requiring completion of an intensive three-year program. Fewer than 500 auctioneers worldwide hold this credential."
National Auctioneers Association
CAI
Certified Auctioneers Institute
The premier designation for professional auctioneers. Requires completion of an intensive three-year program at Indiana University, covering auction strategy, law, ethics, and marketing.
AARE
Accredited Auctioneer of Real Estate
Specialized accreditation for auctioneers who focus on real property. Demonstrates expertise in marketing, pricing, and conducting real estate auctions.
AMM
Auction Marketing Management
Accreditation in marketing strategy and management, providing the tools to position high-value assets for maximum market exposure and return.
05 - A.I. & Experience
Experience Meets Artificial Intelligence
John C. Froelich combines over 16 years of real estate and auction experience with specialized artificial intelligence training through the Krem Institute of Artificial Intelligence. His approach combines professional judgment, industry knowledge, and modern technology to help clients make informed decisions about buying, selling, and auctioning real estate.
How A.I. supports John's work
Market Research and Analysis
Real estate market research; property comparisons and market trend analysis; estate and inherited property research; commercial real estate and business asset liquidation research.
Buyer and Audience Targeting
Identifying potential buyer audiences; targeted property marketing.
Auction Strategy
Auction marketing strategies; evaluating traditional listings versus auctions.
Marketing Efficiency and Presentation
Marketing efficiency and presentation.
A.I. supports John's professional judgment and experience. It does not replace them.
06 - Results
Results That Earn Trust
John conducted a joint online auction for Cuyahoga Falls High School and Roberts Middle School, generating far more revenue than the district anticipated.
John sold a surplus elementary school property for Coventry Local Schools, securing multiple offers above the district's goal during the contract period.
07 - Featured In
As Seen On
Media features and publications coming soon. Check back for updates.
08 - FAQ
Frequently Asked Questions
Quick answers to the questions clients ask most often about John's credentials, experience, and services.
What certifications does John Froelich hold?
John holds the CAI (Certified Auctioneers Institute), AARE (Accredited Auctioneer of Real Estate), and AMM (Auction Marketing Management) designations: three of the most respected credentials in the auction industry. He also holds an Ohio Real Estate License and an Ohio Auctioneer License.
How long has John been in real estate and auctions?
John started his auction career in 2010 and earned his real estate license in 2011, giving him over 15 years of combined experience. In that time he has sold more than $20 million in assets across real estate, estates, collections, vehicles, and commercial liquidations.
What real estate situations does John help with?
John helps with home purchases and sales, estate and asset sales, business and commercial auctions, and traditional listings across Northeast Ohio. Every engagement starts with your goals, and the right approach is chosen for the property and the situation.
What is JF Marketing Ltd.?
JF Marketing Ltd. is John's personal company through which he operates as a professional auctioneer and real estate agent. As President of JF Marketing, John provides marketing, auction services, and real estate representation to clients across Northeast Ohio.
How do I get in touch with John?
You can reach John by phone at (440) 454-1121, by email at john@auctionjohn.com, or by contacting John through the Contact page. He serves clients throughout the Westlake, Ohio area and surrounding communities.
Have a different question? Send John a message or contact John directly.
Reviews
What Clients Say
Andrea Celico, Ph.D.: five out of five stars
"John earned our schools far more revenue than we ever anticipated."
Andrea Celico, Ph.D.
Superintendent, Cuyahoga Falls City School District
Russell A. Chaboudy: five out of five stars
"Mr. Froelich is very accessible, was in constant communication and was well prepared in his meetings with our board of education members."
Russell A. Chaboudy
Superintendent, Coventry Local Schools
Gail A. Ball: five out of five stars
"After years of disappointment, John delivered results."
Gail A. Ball
Property Seller
My Services
How I Can Help
Buying, selling, or something more specific, every service starts with your goals.
Selling a Home
Before your home goes live, I use A.I. to sharpen its story and prepare the listing to be found on NERMLS, Google, and A.I. tools buyers use. You get organized follow-up from the day the listing goes live.
Property & Asset Sales
Whether you are choosing between an auction and a traditional listing, settling an estate, or liquidating a business, I help you compare the options and plan the marketing. One coordinator handles the whole sale from start to finish.
Real Estate Auctions
A targeted marketing campaign built around your property, with professional photography and outreach to qualified buyers. Competitive bidding lets the market decide the price, with a defined timeline.
Estate Liquidations
The property sells through auction or traditional listing, and the furnishings, vehicles, and collections sell through professional auction. One coordinated plan handles the estate from inventory through final distribution.
Commercial Auctions
Office buildings, retail centers, and industrial properties sell through competitive auction to qualified buyers. Business liquidations and equipment can be included in one coordinated sale.
Traditional Real Estate Listings
A conventional listing with professional photography, virtual tours, and A.I.-supported buyer targeting. Showings and marketing are structured to protect your privacy and minimize disruption.
Areas I Serve
Where I Help
Westlake
Custom-built estates, colonial revival homes, ranch-style properties, and modern luxury townhomes near Crocker Park and the Lake Erie shoreline.
Explore Westlake
Rocky River
Lakefront estates, colonial revival homes, mid-century ranches, and luxury condominiums near Lake Erie and the Detroit Road shopping district.
Explore Rocky River
Bay Village
Colonial revival homes, lakefront estates, mid-century ranches, and Cape Cod-style houses near Huntington Beach and the Cleveland Metroparks.
Explore Bay Village
Avon
New construction colonials, custom-built estates, ranch-style homes, and modern townhomes near the French Creek Nature & Arts Center.
Explore Avon
Work With Me
Ready to Make Your Move in Westlake, Ohio?
Whether you are buying or selling, the first step is a simple, no-pressure conversation.
FOR BUYERS Start My A.I.-Powered Home Search Find the right home faster, with A.I. plus 16 years of Westlake, Ohio insight on your side. FOR SELLERS Show Me the A.I. Listing Advantage™ See the marketing plan that puts your home in front of buyers already searching.
+1 440 454 1121
No pressure, no obligation.