01 — About

More Than One Path to the Best Result

The benefits to selling real estate at auction are monumental compared to the "List and Pray" strategy of most realtors. I built my practice around giving sellers a real choice — and the information to make the right one.

Professional headshot of John Froelich
John C. Froelich Westlake, Ohio

02 — The Story

Why Auctions Changed Everything

I began my auction career in 2010 and earned my real estate license in 2011. From the start, I noticed something that bothered me: most sellers were told there was only one way to sell a property — list it, put a sign in the yard, and hope the right buyer shows up.

Auctions told a different story. A defined timeline. Competitive bidding where the market decides the price. Transparent process. Seller in control from start to finish.

I decided to build a practice around both paths. Today, I help clients across Northeast Ohio choose between traditional luxury listing and real estate auction — and I walk them through every step of whichever they choose.

Solving people's problems related to real estate and business assets means I am making a difference in people's lives, and leaving a legacy bigger than myself.

Career at a Glance

Auction Career
Since 2010
Real Estate License
Since 2011
Assets Sold
$20 Million+
Homes Sold
100+
Based In
Westlake, Ohio

03 — Designations

Among the Top Tier

These aren't just letters after a name. CAI, AARE, and AMM designations represent advanced training held by a small percentage of auction professionals nationwide.

CAI

Certified Auctioneers Institute

The premier designation for professional auctioneers. Requires completion of an intensive three-year program at Indiana University, covering auction strategy, law, ethics, and marketing.

AARE

Accredited Auctioneer of Real Estate

Specialized accreditation for auctioneers who focus on real property. Demonstrates expertise in marketing, pricing, and conducting real estate auctions.

AMM

Accredited in Marketing Management

Accreditation in marketing strategy and management, providing the tools to position high-value assets for maximum market exposure and return.

04 — Mission

"Solving people's problems related to real estate and business assets means I am making a difference in people's lives, and leaving a legacy bigger than myself."

— John C. Froelich