01 - About
More Than One Path to the Best Result
John C. Froelich, CAI, AARE, AMM, is a licensed Realtor and professional auctioneer based in Westlake, Ohio. He is the President of JF Marketing Ltd. and operates Sterling Auction Group, specializing in real estate auctions, estate liquidations, and commercial asset sales across Northeast Ohio. With over 16 years of experience and more than $20 million in assets sold, John serves homeowners, families, and businesses throughout the Westlake area and surrounding communities.
02 - Credentials
Professional Designations and Credentials
CAI (Certified Auctioneers Institute)
The highest professional designation awarded by the National Auctioneers Association, recognizing advanced education and ethical standards in auction practice.
AARE (Accredited Auctioneer of Real Estate)
A specialized designation for auctioneers who have demonstrated expertise in marketing and conducting real estate auctions.
AMM (Auction Marketing Management)
A designation recognizing proficiency in marketing strategy and management for auction professionals.
Ohio Real Estate License #20111001993
Licensed to practice real estate in the state of Ohio.
Ohio Auctioneer License #20110000128
Licensed professional auctioneer in the state of Ohio.
Track Record
$20+ million in total assets sold. 16+ years in auctions (since 2010). 15+ years in real estate (licensed 2011).
03 - The Story
Why Auctions Changed Everything
I began my auction career in 2010 and earned my real estate license in 2011. From the start, I noticed something that bothered me: most sellers were told there was only one way to sell a property. List it, put a sign in the yard, and hope the right buyer shows up.
Auctions told a different story. A defined timeline. Competitive bidding where the market decides the price. Transparent process. Seller in control from start to finish.
I decided to build a practice around both paths. Today, I help clients across Northeast Ohio choose between traditional luxury listing and real estate auction, and I walk them through every step of whichever they choose.
Ohio's housing market has seen sustained growth. The statewide median sales price reached $278,000 in May 2026, a 4.8% increase year-over-year (source: Ohio REALTORS). Nationally, the median existing-home sale price hit $440,600 in June 2026 (source: National Association of Realtors). For luxury properties in the $1M+ range, auction campaigns typically run 45 to 60 days from start to closing, compared to three months or more for a traditional listing in many markets.
Solving people's problems related to real estate and business assets means I am making a difference in people's lives, and leaving a legacy bigger than myself.
Career at a Glance
- Auction Career
- Since 2010
- Real Estate License
- Since 2011
- Assets Sold
- $20 Million+
- Homes Sold
- 100+
- Based In
- Westlake, Ohio
04 - Designations
Among the Top Tier
These aren't just letters after a name. CAI, AARE, and AMM designations represent advanced training held by a small percentage of auction professionals nationwide.
"The CAI designation is the premier professional designation for auctioneers, requiring completion of an intensive three-year program. Fewer than 500 auctioneers worldwide hold this credential."
National Auctioneers Association
CAI
Certified Auctioneers Institute
The premier designation for professional auctioneers. Requires completion of an intensive three-year program at Indiana University, covering auction strategy, law, ethics, and marketing.
AARE
Accredited Auctioneer of Real Estate
Specialized accreditation for auctioneers who focus on real property. Demonstrates expertise in marketing, pricing, and conducting real estate auctions.
AMM
Accredited in Marketing Management
Accreditation in marketing strategy and management, providing the tools to position high-value assets for maximum market exposure and return.
05 - Featured In
As Seen On
Media features and publications coming soon. Check back for updates.
06 - FAQ
Frequently Asked Questions
Quick answers to the questions clients ask most often about John's credentials, experience, and services.
What certifications does John Froelich hold?
John holds the CAI (Certified Auctioneers Institute), AARE (Accredited Auctioneer of Real Estate), and AMM (Auction Marketing Management) designations: three of the most respected credentials in the auction industry. He also holds an Ohio Real Estate License and an Ohio Auctioneer License.
How long has John been in real estate and auctions?
John started his auction career in 2010 and earned his real estate license in 2011, giving him over 15 years of combined experience. In that time he has sold more than $20 million in assets across real estate, estates, collections, vehicles, and commercial liquidations.
What types of clients does John work with?
John works with luxury buyers, sellers, veterans, families handling estate and divorce situations, and homeowners looking to downsize. His auction background gives him a unique ability to serve clients who need more than a standard listing agent.
What is JF Marketing Ltd.?
JF Marketing Ltd. is John's personal company through which he operates as a professional auctioneer and real estate agent. As President of JF Marketing, John provides marketing, auction services, and real estate representation to clients across Northeast Ohio.
How do I get in touch with John?
You can reach John by phone at (440) 454-1121, by email at support@auctionjohn.com, or by scheduling a consultation through the Contact page. He serves clients throughout the Westlake, Ohio area and surrounding communities.
Have a different question? Send John a message or schedule a call.
07 - Mission
"Solving people's problems related to real estate and business assets means I am making a difference in people's lives, and leaving a legacy bigger than myself."
John C. Froelich