01 - Letters

Client Recommendations & Letters of Reference

At Sterling Auction Group, the strongest measure of our work is the experience of the clients and organizations we've served. These letters of recommendation reflect work performed by John Froelich throughout his auction and real estate career, including assignments completed through previous companies and professional affiliations before the establishment of Sterling Auction Group. They provide firsthand insight into John's approach, service, and results across auctions, real estate, estate liquidations, business assets, and other assignments throughout Ohio.

Cuyahoga Falls City School District

School District Asset Auction

Cuyahoga Falls High School is John Froelich's alma mater, making the opportunity to conduct an online auction for assets from Cuyahoga Falls High School and Roberts Middle School especially meaningful. The auction was conducted through JF Marketing Ltd., prior to the establishment of Sterling Auction Group. Following the auction, Superintendent Andrea Celico, Ph.D., provided John with a letter of recommendation recognizing his communication, responsiveness, proactive marketing, bidder outreach, auction technology, and financial results.

“John earned our schools far more revenue than we ever anticipated.”

Andrea Celico, Ph.D.

Superintendent

Cuyahoga Falls City School District

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Letter of recommendation from the Cuyahoga Falls City School District for Ohio auctioneer John Froelich

Coventry Local Schools

Surplus School Property Sale

Coventry Local Schools hired John Froelich, then with JF Marketing Ltd./Auction & Real Estate Services, to market and sell a former elementary school building constructed in 1954. The initial auction did not result in a sale because attendees were unwilling to begin bidding at the price established by the Board of Education. Under the agreement, John then had 60 days to sell the property. He contacted numerous potential buyers, and the district ultimately received several offers well over its $200,000 goal.

“Mr. Froelich is very accessible, was in constant communication and was well prepared in his meetings with our board of education members.”

Russell A. Chaboudy

Superintendent

Coventry Local Schools

The district stated it would definitely use him again for future needs.

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Letter of recommendation from Russell A. Chaboudy, Superintendent of the Coventry Local School District, for Ohio auctioneer John Froelich

Gail A. Ball

REAL ESTATE & AUCTION PROPERTY SALE

After approximately 15 years on the market and working with multiple agents, the property owners gave John Froelich an opportunity to develop a new strategy. John researched commercial prospects and area land sales, helped develop a targeted marketing approach, and initially sold part of the property through traditional real estate methods. For the remaining portion, he recommended an auction strategy. According to the client, John's marketing generated genuine interest and the auction resulted in a successful sale at an acceptable price.

“After years of disappointment, John delivered results.”

Gail A. Ball

Property Seller

The client described John as reputable, resourceful, creative, transparent, and professional, and strongly recommended him to other property sellers.

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Letter of recommendation from Gail A. Ball for Ohio auctioneer John Froelich

More letters will be added here as clients and organizations share their experience working with John.

Ready to Work With John?

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